If there’s a way that would ease up conversion, it must be targeting the right audience. The process of orienting the right content towards the right users should not be random.
The more accurate and personalized your strategy is, the further you would succeed in converting your audience into buyers.
1. Detect the audience’s preferences
When you know which type of posts your audience react the most to, and the best timing that you can reach the maximum of them, you can easily improve your strategy. Then, you would quit spending too much time on posts that attract the least of the audience’s interests, and post when you know they’re reachable.
2. Personalize your Buyer Persona
Narrowing down your potential buying profiles to the Buyer persona is of magnitude.
You need to walk into your customers’ shoes in order to attract them, or to build terms of loyalty with them. In order to do that, you would need to know who they are:
Spot where they’re from: recognizing the geographic localization of your fans allows you to customize your posts and orient them according the local specificities of the region:
Identify the age and gender: this would give you insights on the type of content you need to include. For example, it allows you to identify the tone and the type of language you should use (funny, serious…)
3. Recognize how implied you audience is
Knowing how far your posts propagated is very important to know whether your strategy is on the right track or not.
Having acces to the virality rate of your posts and the rate of those who are implied helps you categorize your audience into ready for conversion, and requiring further awarenes.
Once you know who your audience personas are, and have their preferences unveiled. In the light of these information, you can personalize your marketing and tweak up your strategy.
Now, relevance is the key!
The game is yours, you need now to work out relevant content that responds to your audience’s expectations. Get them to interact, and make bigger possibilities of conversion!