To get rid of any confusion, I should probably start by highlighting the difference between content creation, and content curation.
Content creation implies the action of generating content. Curating content, on the other hand, refers to gathering already created content, adjusting it to your strategy and brand voice, and delivering it to your audience.
The process falls into 3 essential steps:
- Finding content
- Curating it
- Sharing it with your audience
You need to keep in mind that posting the right, and adequate content will turn you into a source of content, which will result in enhancing the notoriety of your brand.
Finding interesting content is the tricky business in the process. Spotting the right sources is the number one task.
You don’t have to look any further than what your audience is actually posting!
In this way, you would be animating a homogeneous community with a content that is familiar to them. And accordingly, you would drive more engagement!
You can make the process easier by using Kpeiz: you can log in, look up your activity sector and find the best posts.
You could do even better. You need to make a smart search for content that will grab your audience’s interest and that was not posted by them.
To do that you would need to look up the right sources and follow them. Your aim is to select content that will drive SEO.
To do so, you need to be always up-to-date: you can add all the sources you need to track on Feedly. Then, check it first thing daily to detect a potential content.
A good thing about the app is that it gives insights about the popularity of each of the articles posted by your sources. You can also rely on content curating platforms like paper.li to get the job done.