If I have to pick one quality that you should have as a blog manager, it must be perseverance. Simply, because it would take a while before you find out how your blogging efforts are paying off.
Meanwhile, Google analytic is your friend!
I’ve rounded up the blog key performance indicators you need to keep a close eye on to decide whether you need to tweak up your strategy, try out new experiences, or simply stick to the current winning tactic!
- Blog views:
There are questions that should be answered to extract conclusions from each indicator.
If your blog performance report is monthly, compare and contrast the overall results of the current month with the previous months.
Is my blog performance better in the course of the last month?
Is the number of views growing?
Where does your audience click and at what point do they leave (take into consideration the fact that you’re sending them to your website or trial via the CTA)
- Traffic resources:
Where are the views stemming from? Spotting the traffic resources would help you orient your strategy to the channel that gets you more reach and visibility. Or work out your strategy to strengthen your flow via the other channels.
- Average Time Spent on the blog
This metric would tell whether your content engages the audience. The time spent on reading (reading session) tells about your readers’ engagement.
Readers would though quit reading when you insert call to actions in the article. You need to take that into consideration.
- Best Viewed posts
Top viewed posts are the posts that performed the best. This will help identify the topics, illustrations, and headline structures that your audience like the best; and synthesize elements that suit your audience’s taste.
In times of difficulties, you can resort to your secret formula to grab more views to your blog.
- Average views per post
This metric serves to know whether you have equilibrium in terms of the quality/ quantity dichotomy. It allows you to know how impactful your posts are.
→ This means that each post is getting a lower number of views per se; which means that quality is ignored for the sake of quantity. And that’s when you should intervene to adjust the situation.