Creating a caption for your social media posts is not an easy as it sounds. It’s the first encounter of your readers with your content. It shouldn’t be done randomly, you need to do it rather according to copywriting rules.
- Maintain the curiosity gap
It’s pretty much like preparing a movie trailer. It shouldn’t be very revealing, neither should it be too vague.
- If you put too much information, the reader will lose interest in clicking on the link.
- If you put generic or vague sentences, your reader won’t see the point behind clicking at all.
You need to reveal the exact amount of information to capture your reader’s attention. Along with that, you need to be showy of the elements that would make the content of interest to your reader.
It shouldn’t be too vague, it won’t arouse any interest in your reader. Neither should it be too specific; if you unveil all the information, your reader won’t find it interesting to open the link.
- Make it coherent with your brand voice
Your caption needs to incorporate your brand’s voice. You need to preserve the tone (funny, serious, cynical …), the purpose (informative, awareness-sharing, entertaining …) etc
If you don’t have a preset brand voice, you just need to think of a short list of the adjectives that qualify you the best and make sure that you maintain a tone that goes in harmony with them.
- Identify your audience’s preferences
Identifying your audience is a step of immeasurable importance. This would enable you to recognize the best ways to reach them, the best content to touch their emotions and the best tone to catch their interest.
- Avoid lengthy structures
Remember, this only an invitation to click on your post: you don’t need to insert all the details. You can easily lose your reader in a long sentence. Keep it brief and consistent with the visual. The visual will tell the story, the caption will convey the underlying message.
A perfectly crafted caption will showcase your brand in the best possible light, amusing and interaction-inducing for your audience.
Now that you have those tips in mind, start refining you captions and see how well they improve interactions on your posts here