Optimizing content is about developing your content strategy to reach more people. In order to do so, we, marketers keep trying different communication channels, promoting posts, etc. But we don’t think much about the effort invested.
The content creation process is time-consuming and expensive, especially if you plan or seek to tighten your budget. You cannot pretell whether your content will get you better results.
A new vision is held by digital marketers when it comes to optimizing content.
In this article, we will discover another aspect of optimization (other the SEO-related that we’re familiar with)
Ever heard of recycling content?
In a way, it is pumping more life in your already used content. In other words, extending the lifespan of your social media posts.
It is a mindset that you need to have since the start of the content creation process. You need to adjust it in a way that you could reuse the same content differently without spending the same amount of time or efforts on it.
Recycling content is about visually refashioning already used content to get more out of it.
Creating more with less!
The first step is to spot your best performing posts
Find your best posts a social media analysis tool. Kpeiz identifies your best posts in 2 categories that fall into the most interactive posts and the most engaging posts in an adjustable span of time.
Your job is to re-contextualize these posts and republish them in a completely different format.
Or to fetch sharable content in your blog posts. The idea is to turn ideas hidden in your best-performing articles into social media posts.
Visuals speak ideas better than texts!
Translate the same idea of the previous posts or of your blog into an image, or an illustration. That will be livelier than lengthy texts.
The second step is to categorize content
Each piece of content would lend itself into the best format in which it should be presented!
You can easily tell if you need to post it as Tips, Quotes, Infographic posts etc
Reformulate it in a way that corresponds to the suitable category. Don’t be too generous with words, the simpler the better.
The thing with social media posts is that once they appear in the timeline, their lifespan depends on how fast the user is scrolling. That is why we encourage brevity and clarity of the illustration.
Because at the end of the day, you want your message to reach your audience.
Build the appropriate links
Once you have your posts ready, publish it but don’t forget to link it either to the resource if your purpose is notoriety (your blog article), or directly to your platform if your purpose is conversion.
You’ve selected this content for a purpose. Social media posts with no links, in this sense, are detached from objective.
Here’s an example:
We used this post to refer our audience, re-refer should I say, to our blog article: Which is the ultimate time to post on Facebook?
The premise of this vision?
Working hard doesn’t always pay off. Working smart does!