Measure your engagement rate in 6 different ways!

Engagement rate is the translation of success when it comes to social media marketing!

How? 

Engagement rate formulas leave out vanity metrics (fake likes and followers etc) and display more reliable performance indicators. This makes engagement rate the most important selling point for marketers.

Engagement rate is a formula that calculates the amount of interaction (reactions, comments, and shares ) gathered vis-a-vis social media posts.

There are various formulas that allow you to measure your engagement rate according to your pre-set objectives.

Let’s do the maths!

Average page engagement 

This engagement metric indicates how committed your users are to your brand. The formula goes like this:

 

  • Number of interactions/number of followers * 100

 

Why is it important?

This metric indicates the engagement of your audience with your brand in general terms!

Or, drop the calculator, find instant engagement insights here 

 

Average post engagement 

More specifically, this metric indicates the average engagement rate on each post. It indicates your community’s engagement with your page’s content. It’ calculated as follows:

 

  • Engagement rate/number of posts

 

Why is it important?

It’s more specific, as to whether your content is getting the hoped-for interactions from your audience.

Or, drop the calculator, find instant engagement insights here 

Engaged Users

This metric indicates the total number of users who are actually interacting with your page.

 

  • The sum of Facebook users who interacted with your page through posts

 

Why is it important?  

It tells whether a large – medium – small portion of your audience is taking action when crossing your social content in a selected period.

If you notice that the number of engaged users is very small compared to the total number of your fans, or to the reach, it could be a wake-up call to tweak up your strategy and try new ways to energize your community!

Engagement on Reach

It’s probably the most pertinent metric, It quantifies the engaged users among the overall reached audience during a specific period.

 

  • Page engaged users/ number of page impressions *100

 

Why is it important? 

This formula brings very accurate results related to engagement. Simply, because reach is more pertinent when it comes to engagement than fans count. In other words, not all fans may see all your posts. 

On the other hand, audience (not belonging to fans count) may be exposed to your content through shares, paid reach etc.

Or, drop the calculator, find instant engagement insights here 

Engagement rate Variation

It would indicate the increase or decrease in engagement rate, and the engagement rate for each day formula goes like this:

 

  • Total number of interactions/number of fans * 100

and repeat for each day during the period of your analysis.

Why is important? 

The idea is to spot the period during which your engagement rate peaked in order to identify the factors that contributed to that peak, and vice versa.

 

Posts Engagement Rate Variation

This engagement metric indicates the increase or decrease of your fans’ engagement with your content. It’s calculated as follows:

 

  • Engagement rate/number of posts

 

and repeat for each day during the period of your analysis.

Why is it important?

Simply because it allows you to spot the time range during which your average engagement per post peaked. This allows you to spot peaking average posts engagement rate and identify the content and the days that made that peak possible!

Or, drop the calculator, find instant engagement insights here 

 

Nidhal Chemkhi

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