The automotive industry has always put a large emphasis on marketing and have been during the last couple of years by showcasing their new products and boosting sales via social media as part of their overall advertising strategies.
Global Automobile brands in Jordan made it their mission to tailor content that goes in perfect harmony with the local culture.
Brand Communities Sizes
The community size is not homogeneous among the different brands in the sector. The number of fans is strongly unequal. While Hyundai, Honda, Mercedes-Benz, and Nissan are on the top with hundreds of thousands of fans, other brands like Citroen, BWD, infinity, and great wall motors have only tens of thousands of fans.
Typology of posts
Viewing it from afar, typology of posts depends on the brand’s sector. The axis of social media activity in the automobile sector is rather showy, with the aim of showcasing the new vehicles. If we take the three top brands in the sector we find the distribution of posts as follows:
Noticeably, auto industry brands rely much on videos and photos published in the native format. In so doing, they add a dimension of genuineness to their advertising strategy.
Best posts in terms of the Engagement rate are those of first Mitsubishi Motors:
منا إلكم أحلى هدية.. عروض رمضان ضلت زي ما هيّهاشتر سيارة ميتسوبيشي Outlander 2018 واحصل على عقد صيانة لمدة 3 سنوات او…
The post is of a promotional nature, prompting the audience to take advantage of the sustained Ramadan promotion. The engagement rate went up to 9.48
The second best post is that of BMW:
أسعار جديدة مخفضة على سيارات BMW الهجينة الكهربائية. للمعلومات اتصلوا على 065803090 أو زوروا معارضنا في شارع مكة.
It encourages the audience to know more details about a promotion on the BMW Hybrid Cars