For agencies: Our Tips to Prepare an effective Social Media Report

However social media report is not always a pleasant task for marketers, it should be done with a great deal of attention to get the credit they deserve.

Why is it important to prepare a monthly report?

  • To justify your budget or your future projects to your team or client

Do we exaggerateย when we say that pitching has become a science?

Digital marketers are best to witness it and confirm it. Marketers and decision makers are both data-driven. You don’t have to be an orator, data will speak for you.

And, to end the guessing games; spot your strengths, and realign your weaknesses into success.

If you’re focusing on one KPI, you would want to keep a close eye you’re performing so far to intervene when you notice that you’re not getting good results.

The key common element between the above points is precision.

The more accurate the more convincing you are. And, the more data-based your strategy is, the more profitable it will get.

What characterizes a good social media report?

  • Clarity: you just need to take a glimpse to deduce the conclusion
  • Comprehensive and thorough in terms of the key performance indicators, but not too lengthy: an all-in-one report
  • Coherent: categorizing features thematically

To meet the above features, you would need to spend plenty of time preparing your report. It might go at the expense of your work!

The answer lies in using adequate tools. Think about it: reporting your social media performance is not a simply-doable task. You can easily get confused with numbers and get the wrong results.

Three words qualify the reporting process:

  • Reliability: getting the actual results. Grounding your conclusions and general feedbacks on numbers will definitely help you come to an objective synthesis.
  • Accuracy: giving importance to the minute details of your key performance and extracting conclusions from it will certainly build trust between you and the other party (client, team members)
  • Efficiency: efficiency rests in the conclusion you will draw from the report. The conclusion will outline your subsequent action plan in light of the insights found in your report.

How to extract conclusions from your report?

Set your next focus!

Expect your clients’ feedback, and be proactive in the sense that you need to prepare corrective actions if necessary and implement plans for the axes of improvement.

Nidhal Chemkhi

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