Am I exaggerating if I say that effective CTAs are the key to make your social media efforts profitable?
Let me remind you of the definition of CTA to proceed on this ground:
Simply put, CTA or Call to Action, is when you invite your audience to take an action.
It is the last stepping-stone before conversion.
CTA is the last piece of content you deliver to your audience to convert them into customers, and on another level to test whether your social media efforts would eventually pay off.
Was your content convincing enough for your audience? Clicks on the CTA could give you the answer!
And that’s where its importance resides.
The CTA, itself, needs to be carefully crafted!
Basically, a CTA serves to boost your business. The number of clicks along with bounce is an indicator a good digital marketing strategy. A successful CTA will get you more clicks, more clicks will boost your engagement, and consequently your business.
The best adjective to describe a successful CTA? Persuasive
How do I write a persuasive CTA?
You can track the performance of your CTA, Bitly is your friend!
Don’t think twice about changing it if it’s not working: change includes words, structure, number of words, voice and tone, format and color.
It depends on where you need to place your CTA. If it’s for your blog article or website content: you can switch the font, the colors and see what it may result in.
For more precision, use Kpeiz to keep track of, and monitor the results of your different social media posts including CTAs. And, find out which posts drove more engagement and clicks than the others.
Keep those tips as reminders whenever you’re about to write a CTA:
- Use the first pronoun “Me”! As in the example: “Send Me the Guide Now”
- Create a sense of immediacy using: now, today, limited
These are examples of remarkable CTAs
The use of the word “start” suggests that a change will take place after using the product. Coupled with the use “Today”, creates a sense of a call to change.
Any buyer needs to detect a visible change after using a product, and that’s the promise made in the CTA.
The CTA suggests ideas on strengthening business marketing. The rejection is crafted in an ironic way as though the business’ marketing is already highly strong. (no business marketing is ever strong enough)
If you wonder why some apps, like Spotify, highlight the Free version of their product instead of the paid version.. I’ve found the answer:
The fact of highlighting the free version of Spotify instead of the paid version (the foremost objective) is smart in the sense that a large part of freemium users usually ends up being Premium users later!